Welcome to Yu Tea: A Journey of Health, Hope, and Transformation

Dear cherished customers,

We are excited to share some thrilling news—our beloved brand, Sei Mee Tea, has evolved into something new and even more meaningful: Yu Tea.

This rebrand is more than just a name change; it marks a significant step forward in our mission to make the world healthier, one serving of tea at a time.

 

Why the Rebrand?

The story of Yu Tea is deeply personal and has always been about healing, wellness, and resilience. Our journey started in 2004, inspired by a life-altering chapter in my family’s life. As many of you know, this company was born from a moment of crisis—when my husband, Bill, was diagnosed with colorectal cancer, just months after the birth of our second child. At the same time, my father was also fighting a battle against cancer. It was a time marked by fear and uncertainty, but it became a story of hope and rejuvenation thanks to a simple, powerful source: green tea.

In a desperate search for health solutions, I turned to green tea, a familiar comfort from my upbringing in Japan. With Bill’s health at stake, we began experimenting with different ways to incorporate green tea into our lives. This led us to create our signature product: Organic Sencha Green Tea Powder, a convenient and potent way to consume green tea in its purest form. Over the years, as Bill’s health improved and he became cancer-free, the power of green tea fueled our passion to share its benefits with others.

Now, as we rebrand to Yu Tea, we are reminded of that journey and of the countless customers whose health and wellness we have supported over the years. 

Why ‘Yu’?

Choosing the name Yu for our rebrand was not just a simple decision—it was filled with meaning and purpose. In Japanese, the word “Yu” (優) translates to “superior,” “gentle,” and “abundant,” all qualities that reflect our tea and our approach to wellness. These attributes are the foundation of our product, our values, and our relationship with you, our customers.

But the choice of “Yu” goes even deeper. Phonetically, it sounds like “You,” and this is no coincidence. Our brand has always been built around you—your health, your wellness, and your experience with our teas. This name serves as a reminder that everything we do, from sourcing the highest-quality organic ingredients to improving our logistics and customer service, is focused on you. We also loved that Yu is easy to remember and resonates in a personal way, connecting with each individual who enjoys our teas. It’s a name that is both simple and profound, much like the benefits of green tea itself.

 

Our Goal: A Healthier World, Faster

Our commitment to health and wellness is stronger than ever. The rebrand to Yu Tea allows us to focus on our core mission: making high-quality, organic green teas accessible to as many people as possible, in ways that are both convenient and delicious.

With this rebrand, we’ve streamlined our product offerings to focus on the teas that you, our customers, love the most:

We are especially excited about our newest innovation: the world's first Organic Decaf Matcha, available in limited quantities. The early feedback has been amazing, and we can’t wait for more of you to try it!

Read more about why we streamlined our product offerings and provide feedback here. 

 

Pricing and Value

As part of this rebrand, you may notice some price changes on a few of our products. We’ve worked hard to keep our prices fair, but in today’s world, where rising costs are unavoidable, some adjustments were necessary to support our larger operations and ongoing commitment to quality. 

While this means some of our teas may now be more expensive, we are confident that the value for quality remains unmatched in the industry. Our promise to you is that every dollar you spend with Yu Tea goes into sourcing the finest organic ingredients, improving your customer experience, and bringing you the best tea products available.

 

What You Can Expect from Yu Tea

The Yu rebrand brings several key improvements designed to enhance your experience:

  • Faster Shipping & Enhanced Logistics: With a newly upgraded logistics and fulfillment system, you can now enjoy faster, more reliable delivery times, getting your favorite teas to your doorstep more efficiently.
  • Larger Team for Innovation: Our team has grown, allowing us to expand our product line faster and create new, state-of-the-art products. We have big plans for the future, and this expansion will help us bring them to life.
  • Enhanced Product Quality: We’ve upgraded the quality of our teas, ensuring every cup delivers the best flavor and health benefits.
  • A New Online Experience: Our updated website makes it easier than ever to order your favorite teas, with features like subscribe-and-save options for convenience.

 

Our Commitment to You

Yu Tea is more than just a tea company—it’s a family story of healing, resilience, and a commitment to making the world a healthier place. Every tea we produce carries that story with it. Our rebrand signifies growth, but our dedication to providing you with the finest organic green teas remains unchanged.

We are incredibly grateful for the trust and loyalty you’ve shown us over the years. As we move forward as Yu Tea, we are excited to continue supporting your health and wellness, now with even more efficiency, innovation, and quality.

Thank you for being part of our journey. Together, let’s continue to embrace a fuller, healthier life—one cup of green tea at a time.

Join Us on Our Journey: Spread the Word, Share the Wellness

We can’t do this without you. As we continue this exciting new chapter as Yu Tea, we invite you to be a crucial part of our journey. Here’s how you can help:

  • Explore Our Products: Take a moment to check out our entire range of organic teas, including our newest innovations like Organic Decaf Matcha.
  • Leave a Review: Your feedback is incredibly important to us. By sharing your thoughts and experiences, you not only help us improve but also help others discover the life-changing benefits of Yu Tea.
  • Spread the Word: If you love our teas, please tell your friends, family, and colleagues about us. Share your favorite products on social media, in conversations, or through word of mouth.
  • Share your feedback: help shape the future of our products and brand. We want to hear from you. 

By doing this, you’re helping us spend less on marketing and allowing us to focus more on improving our products and operations. This will make our teas more affordable and accessible to everyone, everywhere. Together, we can grow a healthier, happier community around the power of green tea.

Thank you for being part of our story. We’re so excited for what’s to come and can’t wait to continue sharing this journey with you!

Explore, review, and share today—let’s make the world healthier together!

With gratitude and excitement for the future,

Kiyomi Koike

Founder