Privacy Policy

Effective Date: Sep 1, 2024

1. Introduction

Yu Tea Co. ("we," "our," "us") is committed to safeguarding your privacy. This Privacy Policy outlines the types of personal information we collect, how we use and protect that information, and your rights regarding your personal data. This Policy applies to all users of our website, www.yutea.com, and customers who purchase our products or interact with our services.

2. Information We Collect

2.1 Personal Information We collect personal information that you voluntarily provide when you:

  • Create an account on our website
  • Place an order or purchase our products
  • Subscribe to our newsletter or marketing communications
  • Contact our customer service team
  • Participate in surveys, promotions, or contests

The personal information we collect includes:

  • Full name
  • Email address
  • Shipping and billing address
  • Payment information (credit card details, billing information)
  • Phone number
  • Purchase history
  • Preferences and interests

2.2 Automatically Collected Information When you interact with our website, we automatically collect information about your device and usage. This includes:

  • IP address
  • Browser type and version
  • Operating system
  • Referring website
  • Pages visited on our site
  • Time and date of access
  • Interaction with website features (e.g., clicks, scrolls)
  • Geolocation data (where applicable)

2.3 Cookies and Tracking Technologies We use cookies, pixels, web beacons, and similar technologies to collect information about your browsing activities on our site. Cookies are small text files stored on your device that help us recognize you, enhance your experience, and deliver personalized content. We use the following types of cookies:

  • Essential Cookies: Necessary for the functioning of our website.
  • Performance Cookies: Help us understand how users interact with our site.
  • Functional Cookies: Enable personalization and enhance user experience.
  • Advertising Cookies: Track browsing habits to deliver targeted advertising.

You can manage your cookie preferences through your browser settings, but disabling cookies may affect your ability to use certain features of our site.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Order Processing: To process, fulfill, and ship your orders, and to communicate with you about your purchase.
  • Customer Service: To respond to your inquiries, provide support, and resolve issues.
  • Marketing Communications: To send you promotional offers, newsletters, and information about new products, with your consent. You can opt out at any time.
  • Personalization: To tailor your experience on our website, including personalized product recommendations and targeted ads.
  • Analytics and Improvements: To analyze website usage, improve our services, and develop new products and features.
  • Legal Compliance: To comply with legal obligations, such as tax and accounting requirements, and to prevent fraud and other unlawful activities.

4. Sharing Your Information

We do not sell or rent your personal information to third parties. However, we may share your information with:

  • Service Providers: We work with third-party vendors who assist us in providing our services, such as payment processors, shipping companies, email marketing platforms, and analytics providers. These service providers are contractually obligated to protect your information and use it only for the purposes specified by Yu Tea Co.
  • Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction.
  • Legal Obligations: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
  • Protection of Rights: We may disclose your information to protect our rights, property, or safety, or the rights, property, or safety of others.

5. Data Security

We take the security of your personal information seriously and implement a variety of technical and organizational measures to protect it. These measures include:

  • Encryption: Sensitive data, such as payment information, is encrypted using SSL (Secure Socket Layer) technology during transmission.
  • Secure Servers: We store your data on secure servers with restricted access and regularly update our security protocols.
  • Access Controls: Only authorized personnel have access to your personal information, and they are trained on the importance of maintaining confidentiality.

Despite these measures, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights and Choices

6.1 Access, Correction, and Deletion You have the right to access, correct, or delete your personal information. You can do so by logging into your account on our website or contacting us directly at hello@yutea.com. We will respond to your request within a reasonable timeframe.

6.2 Opt-Out of Marketing Communications If you no longer wish to receive marketing emails from us, you can opt-out by clicking the "unsubscribe" link in the email or contacting us at hello@yutea.com. Please note that even if you opt out of marketing communications, we may still send you non-promotional emails related to your account or orders.

6.3 Cookie Preferences You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or delete cookies that have already been set. However, disabling cookies may impact the functionality of our website.

6.4 Do Not Track Our website does not respond to "Do Not Track" signals from your browser.

7. Specific Rights for EU Citizens (GDPR)

If you are a resident of the European Union (EU), you have additional rights under the General Data Protection Regulation (GDPR). These include:

  • Right to Access: You have the right to request a copy of the personal information we hold about you and to request corrections of any inaccuracies.
  • Right to Erasure ("Right to be Forgotten"): You have the right to request that we delete your personal information, subject to certain exceptions (e.g., for legal compliance).
  • Right to Data Portability: You have the right to request that we transfer your personal information to another service provider in a structured, commonly used, and machine-readable format.
  • Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances (e.g., if you contest the accuracy of the data).
  • Right to Object: You have the right to object to our processing of your personal information based on legitimate interests or for direct marketing purposes.
  • Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at hello@yutea.com. We will respond to your request in accordance with GDPR requirements.

8. Specific Rights for California Residents (CCPA)

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA). These include:

  • Right to Know: You have the right to request that we disclose the categories of personal information we collect, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we share it.
  • Right to Access: You have the right to request access to the specific pieces of personal information we have collected about you in the past 12 months.
  • Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (e.g., to complete a transaction or comply with legal obligations).
  • Right to Opt-Out of Sale: You have the right to opt-out of the sale of your personal information. However, we do not sell personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise any of these rights, please contact us at hello@yutea.com. We will respond to your request in accordance with CCPA requirements.

9. International Data Transfers

Yu Tea Co. operates in the United States, and your personal information may be transferred to, stored, and processed in the United States or other countries where our service providers are located. By using our website, you consent to the transfer of your information to these countries, which may have different data protection laws than your country of residence.

10. Children's Privacy

Our website is intended for adults and not for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information from our records.

11. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites, and we are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other reasons. The updated Privacy Policy will be posted on our website with the "Effective Date" at the top of the page. Your continued use of our website after the posting of changes constitutes your acceptance of those changes.

13. Contact Us

If you have any questions, concerns, or comments about this Privacy Policy, please contact us at:

  • Email: hello@yutea.com
  • Mail: 6300 N Sagewood Drive, Suite H594, Park City, UT 84098